A range of fragrances designed to be mixed and matched
Paris – Bon Parfumeur has launched a range of fragrances that are designed to be mixed and matched.
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Floral ambré / Amber-floral |
Rose acidulée / Tangy Rose |
The fragrances enable users to create scents to suit specific moods or activities. The fragrances are designed to make a statement rather than follow a trend. The range, which comprises 15 fragrances, is described as a ‘fragrance playlist for every mood, experience and emotion’, and carries the tagline ‘true luxury is freedom’.
Developed and produced in France, each of the colour-coded products features a three-digit number that corresponds to the ingredients inside. The 102 contains tea, cardamom and mimosa, while the 601 features vetiver, cedar and bergamot.
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Each fragrance is identified by three key ingredients
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The labels and packaging are designed by ex-Sonia Rykiel creative director Ronan Teissèdre
‘The essences of the product mix on the skin and reveal themselves,’ the brand said in a statement. ‘By choosing an emotion and superimposing it, each individual can express their unique mix.’
Bon Parfumeur is collaborating with brands and celebrities to develop a series of signature fragrance collections, and recently announced a partnership with artist Louis-Marie de Castelbajac
