Apply to wet hair, gently lather, and rinse thoroughly. Follow up with The Shade Variation Conditioner - Baby Blonde to detangle and protect.

French women swear by purple shampoo to achieve la teinte parfaite of blonde—neither yellow nor grey. For added nourishment, be sure to pair it with the Shade Variation Conditioner Baby Blonde.

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Cocamidopropyl Betaine, Fragrance (Parfum), Polyacrylate-33, Lauryl Glucoside, Sodium Chloride, Sodium Pca, Sodium Benzoate, Panthenol, Potassium Sorbate, Kaolin, Phytantriol, Polyquaternium-10, Saccharide Isomerate, Mauritia Flexuosa Fruit Oil, Guar Hydroxypropyltrimonium Chloride, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycerin, Hydrogenated Vegetable Oil, Trisodium Ethylenediamine Disuccinate, Iris Florentina Root Extract, Butyrospermum Parkii (Shea) Butter, Citric Acid, Sodium Citrate, Tocopherol, Moringa Oleifera Seed Oil, Sodium Hydroxide, Hc Blue No. 16, Basic Red 51.