Less is more... This is Obvious! Obvious is a French luxury perfume brand that combines simplicity with elegance, and elegance with respect. While Obvious is completely motivated by transparency, recyclability and accountability, make no mistake, the brand epitomises luxury and... Read more

Less is more... This is Obvious! Obvious is a French luxury perfume brand that combines simplicity with elegance, and elegance with respect. While Obvious is completely motivated by transparency, recyclability and accountability, make no mistake, the brand epitomises luxury and savoir-faire of top renowned perfumerie homes. Don't be fooled by the "obvious" names of the fragrances ("une vanille" "un musc", etc.), the creations are simple to wear but are eminently complex. When it comes to concentrates, Obvious favours natural ingredients but does not shun synthetic ones. They have chosen to use organic dilution alcohol, recyclable bottles made from recycled glass, cork caps with no plastic inserts, and boxes made from recycled paper and natural dyes. Nothing more... This is Obvious! French Beauty Co is an official stockist of Obvious. We offer free Australia-wide delivery on all orders over $69 and free samples with each order. Shop now and pay later with Afterpay and Klarna at checkout. Read less