The French Edit returns for its third edition! This month, we're spotlighting the South of France with its unique traditions, special recipes, and local specialties. Explore the wardrobe from Emily in Paris and shop the brands that French women adore.
The Transformation of the French Riviera
How did the French Riviera transform from a serene coastline into the premier tourist destination it is today?
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Once upon a time, the French Riviera was not the sun-soaked paradise we know today but a winter haven that captivated Europe’s elite. Long before it was called the Côte d'Azur, this Mediterranean stretch was simply known as the Riviera, a term popularised by British aristocrats.
In the 1760s, British travellers, influenced by the Grand Tour tradition and the writings of Scottish physician Tobias Smollett, began to discover the Riviera’s charms. Smollett praised its climate as a healthful retreat, and soon, Europe’s wealthy flocked to its mild winters, starting with Hyères and later moving to Cannes, Monaco, and other picturesque spots.
By the 19th century, the Riviera had transformed dramatically. The elite built grand palaces and villas, and exotic gardens filled with tropical plants began to define the landscape. It became a playground for royalty and celebrities, solidifying its status as a luxury destination.
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Today, the French Riviera, or Côte d'Azur, continues to be a symbol of elegance and sophistication. Its stunning coastline, with glamorous cities like Nice, Cannes, and Monaco, attracts visitors from around the world. The Riviera is renowned for its luxury resorts, beautiful beaches, and vibrant cultural scene, including the famous Cannes Film Festival.
Whether you’re strolling through the opulent streets of Monte Carlo, relaxing on the golden sands of Nice, or exploring the artistic heritage of St-Tropez, the French Riviera remains a captivating blend of historic charm and modern luxury. Its allure as a premier destination endures, offering a taste of the high life amidst breathtaking Mediterranean beauty.
A Taste of the South: Iconic local dishes
The South of France boasts its own unique culture, featuring delightful food specialties that you simply must sample on your next visit!
Some of them include:
- Tarte Tropézienne: delicious pastry made of a soft, sweet brioche filled with a creamy mixture of custard and butter, famously created in Saint-Tropez.
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- La pissaladière: savoury tart from Nice, topped with caramelised onions, olives, and anchovies, set on a crisp pastry base.
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- Salade Niçoise: classic salad from Nice, featuring a mix of fresh vegetables, hard-boiled eggs, tuna, olives, and anchovies, all dressed in a tangy vinaigrette.
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- La bouillabaisse: traditional Provençal fish stew from Marseille, simmered with a variety of seafood, tomatoes, herbs, and spices, and often served with a side of rouille sauce and crusty bread.
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- Tapenade: flavourful Provençal spread made from finely chopped olives, capers, anchovies, and olive oil, often enjoyed with crusty bread or as a condiment.
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One dish beloved by the French, originally invented in Nice, is ratatouille, famously featured in the movie of the same name. Try out the recipe for Ratatouille Provençale and savour its regional flair!
🔻🔻🔻Scroll down to the bottom to discover the recipe.
South of France: Language and Culture
Just as diverse as its cuisine, the language and expressions of the South of France add another layer to its vibrant culture. Pick up a few local phrases to blend in seamlessly on your next trip to Marseille!
“Ohh peuchère”: Poor him/her
“C’est tarpin bon”: It’s very good
“Ça pègue”: It’s sticky
“Il s’est gavé”: He is brilliant
“Il y a dégun”: There is no one
“Quel cagnard!”: It’s boiling hot!
“Ils s'emboucanent”: They are arguing
“Arrête de rouméguer”: Stop complaining
“Hé bé ils sont où les pitchouns ?”: Where are the kids?
“Roh j’ai la cagne”: I can’t be bothered
“Une cagole”: A girl that dresses and behaves as “bimbo”
Thalgo: Beauty from the Ocean
Did you know that Thalgo (pronounced TAAL-GO) originated from the South of France? The brand was created in Arcachon and has been a staple of the French Riviera since 1976!
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The journey of Thalgo began over 50 years ago, inspired by the concept of ‘thalassotherapy’—a term first introduced in 1865 that emphasises the use of seawater for health and beauty. Founded in 1964 in Arcachon, France, by pharmacist André Bouclet, Thalgo was the first company to use marine algae and seawater in skincare.
The name “Thalgo” combines “thalasso,” meaning “sea” in Greek, and “algae,” reflecting its marine roots. Bouclet was inspired by ancient blue algae, which have existed for nearly three billion years. These algae are packed with nutrients, including minerals and trace elements that are up to 10,000 times more concentrated than those in land plants.
Another key inspiration came from biologist René Quinton, who discovered in the early 20th century that seawater’s composition is similar to human blood plasma. His work saved many lives and highlighted the healing properties of marine elements.
The major breakthrough for Thalgo was the development of Micronised Marine Algae (MMA) in 1966. This patented process allowed Thalgo to use algae’s powerful nutrients without damaging them. MMA, rich in amino acids, trace elements, and fatty acids, was used for its therapeutic benefits.
Today, Thalgo continues to explore the ocean’s depths, striving to uncover new marine resources. While over 80% of the ocean floor remains unexplored, Thalgo’s commitment to marine-based skincare remains strong. Modern products like the Reviving Marine Mist and Marine Algae Cleansing Bar showcase Thalgo’s ongoing innovation and dedication to harnessing the sea’s beauty benefits.
Click here to explore Thalgo products!
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Emily in Paris: French fashion highlights
In August and September, Emily in Paris Season 4 made its debut, and the excitement was palpable! Whether you’re a fan of Emily’s style or eager to explore new French fashion brands, we’ve got you covered!
Some of our favourite looks include:
Le total look jaune!
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Emily's mini skirt from Isabel Marant is a standout piece that highlights the brand's enduring influence in French fashion. Established as a staple in the fashion world, Isabel Marant has been celebrated for its effortlessly chic and bohemian aesthetic. Known for blending casual elegance with a touch of rock 'n' roll, the brand has become synonymous with Parisian style. Whether it's through their iconic mini skirts, tailored blazers, or signature boots, Isabel Marant continues to define modern French fashion with a unique blend of sophistication and laid-back cool.
In this photo, Mindy is carrying a bag by Kévin Germanier. As a Paris-based designer, Germanier is celebrated for his innovative fusion of sustainability and bold, futuristic designs that push the boundaries of traditional fashion.
We are obsessed with this cosy winter look!
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Emily is sporting a stunning coat from Isabel Marant, known for its effortlessly chic and bohemian style. She pairs it with a hat from Maison Michel, a Parisian brand renowned for its luxurious and meticulously crafted headwear. Completing the look is a handbag from Soeur, a label celebrated for its elegant yet understated designs that embody the essence of modern femininity.
A pop of colour!
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You can't have missed this look! We’re particularly enamoured with the cropped cardigan Emily is wearing from Jacquemus, a French brand from the South of France known for its playful yet sophisticated approach to fashion, blending minimalist designs with bold, innovative elements that capture the essence of modern style.
If you're fascinated by French fashion and eager to explore the smaller labels that French women are currently wearing, we recommend checking out Ba&sh, Sézane, Polène, Balzac, Sandro, Maje, Claudie Pierlot, and Zadig & Voltaire!
Try out the delicious recipe for Ratatouille Provençale:
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Practical Information:
Number of servings: 6
Preparation time: 20 minutes
Cooking time: 1 hour 30 minutes
Difficulty level: Very easy
Ingredients:
- 500g of eggplants
- 500g of tomatoes
- 200g of green peppers
- 300g of zucchinis
- 2 garlic cloves
- 1 oignon
- 50ml of olive oil
- Salt
- Pepper
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Peel all the vegetables, including the skins of the tomatoes and bell peppers. Cut them into large cubes, except for the onion, which should be sliced into rings. Leave the garlic cloves whole.
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Add oil to the bottom of a Dutch oven; place the vegetable pieces in the pot; add the garlic cloves, and season well with salt and pepper. Cover the pot.
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Cook over low heat for 1 hour and 30 minutes.
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Towards the end of the cooking time, uncover the pot and increase the heat to reduce the liquid released by the vegetables. Contrary to some recommendations, there is no need to mash the vegetables with a pestle, as the extended cooking time makes the ratatouille tender and creamy enough.
Good to know: You can add a pinch of saffron to enhance the colour and aroma of the vegetables (a little personal tip shared by a Provençal Chef).
As we conclude this edition of The French Edit, we hope you’ve gained a fresh perspective on the South of France, from its evolution into a luxury destination to its unique culinary and fashion scenes. We've delved into the styles of influential French brands like Isabel Marant, Kévin Germanier, and Jacquemus, and highlighted some of the smaller labels that are currently trending in French fashion.
Whether you're looking to savour local specialties, try your hand at making Ratatouille Provençale, or discover new fashion inspirations, the South of France offers a rich and diverse experience. We hope this guide helps you make the most of your next visit to this iconic region.
A bientôt in the next edition!