The new antioxidant range releasing up to 15 per cent Vitamin C!

Beauty aficionados, therapists, dermatologists all agree Vitamin C should be a must-have in one’s routine especially if you suffer from hyper pigmentation, sun spots or acne scars. 
The new antioxidant range releasing up to 15 per cent Vitamin C! - French Beauty Co.

A new trend has been emerging on the skincare market those last few years: Vitamin C. Beauty aficionados, therapists, dermatologists all agree it should be a must-have in one’s routine especially if you suffer from hyper pigmentation, sun spots or acne scars.

And Vitamin C is one of those super popular ingredients for a reason: it is a powerful antioxidant that combats daily aggressors (free radicals, sun damage, blue light from digital screens, etc.) making it very efficient to reduce fine lines and wrinkles while evening out skin complexion. Additionally, it has been found to boost collagen production, help brighten complexion and has properties to inhibit the production of melanin - the skin pigment responsible for dark spots and pigmentation.

However Vitamin C also has a few renowned downsides making first-time users a little reluctant to take a leap in the unknown:  

  • It’s an unstable molecule that can oxidize very easily so it often needs to be used very quickly before it goes off, if not packaged properly.
  • The smell can be strong and it’s not for everyone’s liking.
  • It can be very irritating if your skin is on the sensitive side. 
  • It is often very expensive if you want a dosage that actually works!

Avene, vitamin c, A-Oxitive, cream, serum,

Good news, Eau Thermale Avène, the French dermatologist-recommended skincare range made famous by its fabled Thermal Spring Water, has just released A-Oxitive, a new antioxidant range and we are happy to report that it ticks all the boxes!

1.    A ‘Slow-release’ formula for an excellent tolerance on sensitive skin

Thanks to a gradual release process of Vitamin C (Ascorbyl Glucoside), the Pure Vitamin C (ascorbic acid) is gradually released throughout the day when it comes in contact with the skin ensuring optimal efficacy, excellent tolerance and long-lasting antioxidant protection. This means you get the benefits of Pure Vitamin C throughout the day, in a much gentler way! Working in synergy with Gradual Release of Vitamin E (Pre-tocopheryl) another powerful antioxidant, A-Oxitive range really helps fight against free radicals and brighten the skin.

2.    It is truly effective

Not all Vitamin C derivatives are efficient but the in vitro studies shared by Avène lift any concerns we could have had. The studies shared on the A-Oxitive serum shows to give similar antioxidant protection against UV rays than any serum with 15% of pure Vitamin C! After 5 days, it also shows to improve the skin brightness by 95%, fine lines and overall skin smoothness by 88% and pores tightness by 92%.  What more to love, it is packaged in an airless bottle which protects the formula from oxidation. 

3.    It is affordable and pleasant to use

With a price tag under $60 and the equivalence of 15% pure Vitamin C (in the serum), this innovative anti-ageing range really is a winner. The “French pharmacy” fragrance is pleasant to use and the texture of the range easily absorbs to the skin making great to use underneath make-up.   


Meet the range

Avene, vitamin c, A-Oxitive, cream, serum,

A-OXITIVE Antioxidant Defence Serum

The highly concentrated serum, equivalent to 15% Pure Vitamin C, helps fight against the harmful effects of daily aggressors and preserve radiant and youthful skin, thanks to a unique combination of active ingredients: 

    • Gradual Release Vitamin C and Vitamin E: this powerful antioxidant combo fights against free radicals 
    • Hyaluronic Acid: provides intense hydration and smoothing benefits
    • GP4G: reinforces and stimulates skin’s natural defence against environmental aggressors.

Avene, vitamin c, A-Oxitive, cream, serum, smoothing, water

A-OXITIVE Antioxidant Defence Water-Cream

A true hydration booster, the water-cream delicately melts onto the skin to protect, hydrate and create a healthy glowing complexion. In addition to Vitamin C and E as well as Hyaluronic acid, it contains copper and purple pigments to readjust skin’s balance in terms of light and color.  Fine lines and wrinkles are visibly reduced; skin texture is more even, radiant and pores are visibly reduced.


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