A new trend has been emerging on the skincare market those last few years: Vitamin C. Beauty aficionados, therapists, dermatologists all agree it should be a must-have in one’s routine especially if you suffer from hyper pigmentation, sun spots or acne scars.
And Vitamin C is one of those super popular ingredients for a reason: it is a powerful antioxidant that combats daily aggressors (free radicals, sun damage, blue light from digital screens, etc.) making it very efficient to reduce fine lines and wrinkles while evening out skin complexion. Additionally, it has been found to boost collagen production, help brighten complexion and has properties to inhibit the production of melanin - the skin pigment responsible for dark spots and pigmentation.
However Vitamin C also has a few renowned downsides making first-time users a little reluctant to take a leap in the unknown:
1. A ‘Slow-release’ formula for an excellent tolerance on sensitive skin
Thanks to a gradual release process of Vitamin C (Ascorbyl Glucoside), the Pure Vitamin C (ascorbic acid) is gradually released throughout the day when it comes in contact with the skin ensuring optimal efficacy, excellent tolerance and long-lasting antioxidant protection. This means you get the benefits of Pure Vitamin C throughout the day, in a much gentler way!
Working in synergy with Gradual Release of Vitamin E (Pre-tocopheryl) another powerful antioxidant, A-Oxitive range really helps fight against free radicals and brighten the skin.
2. It is truly effective
Not all Vitamin C derivatives are efficient but the in vitro studies shared by Avène lift any concerns we could have had.
The studies shared on the A-Oxitive serum shows to give similar antioxidant protection against UV rays than any serum with 15% of pure Vitamin C!
After 5 days, it also shows to improve the skin brightness by 95%, fine lines and overall skin smoothness by 88% and pores tightness by 92%.
What more to love, it is packaged in an airless bottle which protects the formula from oxidation.
With a price tag under $60 and the equivalence of 15% pure Vitamin C (in the serum), this innovative anti-ageing range really is a winner. The “French pharmacy” fragrance is pleasant to use and the texture of the range easily absorbs to the skin making great to use underneath make-up.
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