It isn’t often that a new independent perfume brand comes along with such a strong concept and design as Bon Parfumeur. Developed by Ludovic Bonneton, former digital director of French beauty brand Yves Rocher, it launched with 15 fragrances, numbered from 001 to 901, their labels colour coded by fragrance families.
Each Bon Parfumeur fragrance has a three-digit name. The initial number indicates the olfactive family of the perfume, among the ten proposed olfactive families. It also refers to the three key ingredients of the creation rather than to a poetically florid name: perfume 201, for example, is described as ‘Pomme verte / Muguet / Poire’ [green apple / lilly-of-the-valley / pear] and 402 is ‘Vanille / Caramel / Santal’ [vanilla / toffee / sandalwood].
The scents are designed to be mixed and matched to suit specific moods or activities.
The brand’s conceptual clarity extends to the labels and packaging, designed by ex-Sonia Rykiel creative director Ronan Teissèdre, while the scents themselves have been elaborated freely by six young passionate perfumers: Nathalie Koobus, Philippe Romano, Karine Dubreuil-Sereni, Corinne Cachen, Alexandra Monet and Benoit Lapouza. According to spokesman Jean Yves Salasca, ‘all the fragrances have been chosen and selected using blind-test evaluation by a committee of leading names from the perfume world’, and they’re affordably priced at $69.95 for 30ml, online or from the Bon Parfumeur boutique in Paris.
What else? The fragrances are 100% made in France with the juice elaborated in the famous area of Grasse and the bottles in Normandie, among others. The ingredients are ethically sourced, and the bottles refillable.
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