BRAND SPOTLIGHT: Caudalie

September 01, 2018

BRAND SPOTLIGHT: Caudalie

At the heart of the vineyard from a family estate, emerges a beautiful brand. The story follows husband and wife, Matilde and Bertrand Thomas who were living and running wine tasting tours on their family vineyard estate. Fate was in their hands when they crossed paths with Professor Joseph Vercauteren who at the time was conducting a study on Polyphenols (found in grapes). After the wine tasting session, he called the couple out for meaninglessly throwing away ‘precious treasures’. “A grape seed holds the most powerful antioxidants created by nature” he exclaimed! Baffled, the couple realized that their vineyard possessed exceptional powers for the skin. They registered a patent for extracting and stabilizing grape seed Polyphenols, and thus the Caudalie brand was born.

Now Caudalie is one of the most recognised French pharmacies brands, with a line of natural and antioxidant rich skincare, drawing its powers from grapes and vines to deliver powerful healing and age defying properties. They are seen in the most recognised magazine and celebrities like Victoria Beckham, Rosie Huntington-Whiteley, Cara Delevigne and Jennifer Aniston and known to be great fans of the brand.

The brand has developed a cult following of makeup artists, thanks to the famous Beauty Elixir, creating instant and flawless results for the skin. 22 bottles of this face mist is sold every hour! Makeup Artists love it to prep the skin with a few spritz, and using it as a finishing spray to allow all the base products to mold together and melt into the skin, creating a natural flawless finish. Not only loved for its instant cosmetic effect, this miracle water also promises to tightens pores, smooth fine lines, and renew radiance in the complexion.

“Caudalie's Beauty Elixir gives you a glowing complexion. I use it on top of my make-up” – Victoria Beckham

Vine[Activ] Glow Activating Anti-wrinkle Serum

The Vine[Activ] Glow-Activating Anti-Wrinkle Serum is worth the mouthful! This serum is the ultimate modern life defender! It contains their patented molecule Polyphenols to help protect the skin from daily stressors (pollution, stress), slowing down signs of aging, smoothing out of wrinkles and improving the overall glow of the skin.

caudalie vinoperfect serum

Now, let us fill you in to a molecule that is 5 times more effective than Vitamin C in brightening and lightening spots! A stabilised Viniferine is extracted from the precious sap from the vine and is an effective treatment against dark spots. This patented ingredient is in the Vinoperfect Radiance Serum, a lightweight serum that prevents further pigments from forming on the skin, reducing the appearance of dark spots such as acne marks, scars, and sun spots!

And we saved the best news for last. Caudalie is an ethical and environmentally responsible brand! Their luxurious spa - Les Sources de Caudalie, has its own water treatment station, so all the wastewater from the Vinothérapie® Spa is used to water all the gardens! They do not test on animals or use any animal derived ingredients in their products! They are committed to giving back to the earth as members of the "1% for the Planet" movement which Caudalie donates 1% of its global sales to non-profit organisations that work to protect the environment.

The brand uses the smallest proportion of preservatives -all with ecocert labels, and do not use controversial and artificial ingredients like: Paraffin, Mineral oil, Synthetic coloring, Paraben, Phthalate, Sodium laureth sulfate and Phenoxyethanol in any of their products!

Not only are they super luxurious to use, but they are super green too! What are you favourite products from Caudalie?


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