YOUTUBE MADE ME BUY IT! Rewind to 2010 to the era when YouTube started booming with makeup tutorials, product reviews and recommendations. Oh those days when frustration lurked because 1.) You didn’t have money to spend, or 2.) when you did have money, the products were unheard of in Australia and therefore you couldn’t even buy them! But thanks to video streaming sites like YouTube, a lot of beauty products went viral among the beauty community and eventually a lot of these international beauty products started becoming readily available in Australia.
Why are we telling you this?
It’s because Embryolisse is one of the OGs of “YouTube beauty”. What used to be a secret weapon of makeup artists, is not anymore because…. THE WORD IS OUT! Embryolisse Lait Crème Concentre aka 24 hour Miracle Cream is your answer to achieving flawless makeup application without using a separate primer! The rest was history. Fast forward to 2017, every makeup artist, student, blogger, youtuber, beauty enthusiast would have used or at least heard of this legendary cream.
But what makes it so special and different from every other moisturiser?
It lies in the simple “no fluff” formulation. Created in 1950 by a hospital dermatologist specialising in skin disease, Lait Crème was created to fulfill the demand of a multi-tasking product to safely moisturise and protect the skin barrier whilst feeding the skin with the necessary nutrients. It contains a unique blend of natural ingredients, fatty acids and vitamins to soften and smooth the skin. It was soon recognised by the medical world in 1974 and recommended by skin specialists for its ultra gentle and soothing effects. It can be used as a moisturiser or a moisture replenishing mask to soothe sensitive skin, razor burns and skin reactions or as a creamy makeup remover. Soon after, makeup artists started harnessing its powers backstage, recognising its hydrating properties for creating a radiant canvas to work on.
Models usually have drier and more sensitive skin than the average woman due to the nature of their fast-paced work. Every makeup artist can agree that prepping the skin is the most important part of the job. Have you ever found that your foundation has started to pull away from the skin, cracking and accentuating every fine line possible? It’s because there isn’t an emollient base for the foundation to grip on, therefore it starts peeling back like an old layer of nail polish. Thanks to its silky and lightweight consistency, Lait Crème Concentre acts as a primer for the skin, allowing the foundation to sit evenly and longer on the skin. It provides a glow without looking greasy and is incredibly versatile, working on nearly every skin type. It can also be used as a mixing medium to sheer out full coverage foundation.
Still not convinced on Embryolisse Lait Crème Concentre?
Ask Khloe Kardashian herself, where she was seen snap chatting the tube earlier this year! Elle McPherson, Emma Willis, Karlie Kloss, Kim Kardashian, Scarlett Johansson and more consider this cream as a staple in their beauty arsenal.
Behind the spotlight of Lait Cream Concentrate, Embryolisse Laboratory also has a vast collection of dermatological answers to skin problems. Their philosophy is carried throughout their whole line – simple, gentle and effective. Embryolisse develops their formulations under pharmaceutical control and tested by dermatologist. They favor plant-based active ingredients derived from flowers or fruits combined with dermatological active ingredients such as hyaluronic acid or collagen to produce formulation suitable for the most sensitive skin.
Drawing on their success with Lait Crème, Embryolisse extended their line with a Lait Crème Fluid, a lighter version of the original for the hands and feet. Or want to take Lait Crème Concentre everywhere you go? Pick up the Lait Crème Concentre + Gloss, a double duty with a screw-off lip balm to keep your pout and skin plump and smooth. They also have a dedicated makeup artist range consisting of a radiance booster serum, and cooling eye stick for quick fixes for backstage emergencies.
With so many skincare products on the market, Embryolisse still maintains the top most trusted and preferred moisturiser selling 1 Lait Crème Concentre every minute around the world. Have you tried the cult moisturiser yet?
