A range of fragrances designed to be mixed and matched
Paris – Bon Parfumeur has launched a range of fragrances that are designed to be mixed and matched.
The fragrances enable users to create scents to suit specific moods or activities. The fragrances are designed to make a statement rather than follow a trend. The range, which comprises 15 fragrances, is described as a ‘fragrance playlist for every mood, experience and emotion’, and carries the tagline ‘true luxury is freedom’.
Developed and produced in France, each of the colour-coded products features a three-digit number that corresponds to the ingredients inside. The 102 contains tea, cardamom and mimosa, while the 601 features vetiver, cedar and bergamot.
Each fragrance is identified bythree key ingredients
The labels and packaging are designed by ex-Sonia Rykiel creative director Ronan Teissèdre
‘The essences of the product mix on the skin and reveal themselves,’ the brand said in a statement. ‘By choosing an emotion and superimposing it, each individual can express their unique mix.’
Bon Parfumeur is collaborating with brands and celebrities to develop a series of signature fragrance collections, and recently announced a partnership with artist Louis-Marie de Castelbajac
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