With a passion for cosmetics and ethics, Nazoura transformed the company by replacing animal-derived ingredients with plant-based alternatives. She also focuses on nurturing young talent, valuing customer feedback, and ensuring the brand’s lasting legacy. Under her leadership, Embryolisse has flourished globally, known for its simplicity, sustainability, and dermo-cosmetic expertise.
Tell us your story with Embryolisse
After graduating from a business school, I started in the jewelry industry. I was already passionate about cosmetics. When my husband Alain, a trained pharmacist, suggested that I take over Laboratoires Embryolisse in 1997, I didn’t hesitate. At the time, the brand was a 'sleeping beauty.' Like many brands, it used animal-derived embryonic extracts for their smoothing properties, which is why it was named Embryo-lisse by its founder. We of course removed all these extracts from our formulas and replaced them with plant-based proteins that are just as effective and offer the same smoothing benefits for the skin. Today, the brand is a reference in 'French Pharmacy,' we are present in over 50 countries, and I believe I have done every job!"
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What values do you stand for?
We aim to make beauty easy and accessible to everyone. On a daily basis, we advocate for the independence of our family-owned business, Made in France, the simplicity of our mindset, and our dermo-cosmetic expertise, which guarantees the reliability and effectiveness of our products.
Tell us about the birth of a best-seller?
I was backstage at a photoshoot, and the model hadn’t slept all night. I saw the makeup artist put a spoon in the fridge, then apply the rounded side to reduce the puffiness under her eyes. Eclat du Regard was born!
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Eclat du Regard - Radiant Eye Cooling Stick
How do you reconcile environmental challenges with your business?
I believe in desirable simplicity. Our multi-functional treatments promote mindful consumption. We develop shorter formulas that are increasingly natural. As for our packaging, I never gave up on the "historical" aluminum of our tubes, even when it was no longer in vogue. I held firm because, in addition to its incredible ability to preserve the formulas, it is infinitely recyclable.
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What drives you every day?
All the sweet words, requests, and feedback from our dear customers.
They are a great source of encouragement and inspiration. The guiding principle: respond to each one. The entire Embryolisse team is appreciative of this.
What has been your greatest professional achievement?
In a very humble way, I would rather say "life achievement." The greatest accomplishment is being able to pass on to my children the values that are dear to me: respect for others, tolerance, the love of effort, and hard work.
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Your dream for Embryolisse?
For the company to continue to thrive after us, and perhaps a family succession.
What is your main characteristic as a leader?
My daily pleasure is surrounding myself with young talents, training them, and passing on our passion and know-how.
What is your favourite activity to unwind after a workday?
I am an avid reader and I practice "purring therapy" 😻.
What item do you never part with at the office?
It’s not very original, but I would say my iPhone. Even though I know how to preserve times for disconnection, being an entrepreneur is a full-time commitment. I also love writing—it helps me retain things better. I’ve kept all my notebooks since the early days of Embryolisse!
The beauty product you always carry with you?
The Lait-Crème Concentré never leaves my handbag: I take it everywhere with me, all year round.
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How do you balance work and personal life?
When you’re a woman, a wife, a mother, and an entrepreneur, it’s a challenge. And when your business grows successfully, it’s challenging too. My secret: knowing how to surround myself with the right people, instilling the brand's DNA within the teams, and helping them grow so we can reach new heights together.
What is your daily mantra?
"Choose a job you love, and you will never have to work a day in your life." (Confucius). That’s the path I’ve chosen!
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Nazoura’s journey with Embryolisse showcases the power of passion, innovation, and ethical leadership. Her commitment to sustainability and nurturing talent has shaped the brand into a global leader. This International Women’s Day, Nazoura’s story is a reminder of the incredible impact women can have in driving change and inspiring future generations.
Discover Embryolisse – the essence of French skincare excellence.
