The Story Behind Esteban: A Romantic Tale of Love and Fragrance

Are you ready to dive into the story of Esteban? An iconic French fragrance house that blends artistry, romance, and innovation, creating home perfumes that transform everyday spaces into sensory experiences.

The Story Behind Esteban: A Romantic Tale of Love and Fragrance - French Beauty Co.

For over 40 years, Esteban has continued to captivate hearts with its elegant, poetic approach to home fragrance. Every product tells a story—a story of love, passion, and the art of living beautifully. More than mere home fragrances, their creations capture memories, evoke emotions, and embody timeless treasures, infusing every space they touch with a thread of romance.


The Beginning of a Love Story

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.

The tale of Esteban begins with a love story that transcends the ordinary. It’s the story of Jean-Max Esteban, an aviation enthusiast and explorer, whose heart was captivated by a young artist, passionate about perfume. From the moment their paths crossed, something extraordinary bloomed. To win her heart, Jean-Max did not rely on words alone, but instead, crafted delicate, beautifully adorned totems, each infused with precious fragrances. His purpose was simple yet profound: to share his deepest emotions with her and to reveal the world’s infinite poetry from a unique perspective—seen from above.

 

Expanding the Vision: The Role of Primrose Bordier

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.

This was just the beginning. Through a series of serendipitous encounters, their passion for perfumery expanded. Enter Primrose Bordier, a dear friend and iconic French textile designer, who enhanced the original collections with her bold, vibrant touch. She encouraged them to push the boundaries of their creations, infusing each new piece with ever-growing imagination.

 

A Legacy of Craftsmanship and Romance

From its humble beginnings between the charming streets of Paris and the serene landscapes of Montpellier, Esteban has flourished into a perfume house known for its refined craftsmanship. The heart of Esteban’s allure lies in the perfect balance of technical expertise and poetic vision. Behind each candle, bouquet, and fragrance lies a deep understanding of materials and the spirit of creating something more than just a product—it’s about creating an experience, a journey.

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.

But it’s not just the artistry that makes Esteban special. What sets this brand apart is its commitment to telling a story with each fragrance. Their candles, sprayers, and diffusers are not simply functional items; they are intimate companions that infuse homes with a touch of romance. Each Esteban product becomes a vessel for emotions, a reminder of moments shared, of places dreamed of, and of love—whether it’s love for another or love for oneself.

 

An Ode to the Art of Living

The spirit of Esteban is about more than just filling a room with fragrance—it’s about infusing life with beauty. It’s about creating pieces that inspire, that bring joy, and that spark a sense of connection with the world around us. 

These are a few of Esteban’s best-selling collections:

  1. Vanille D’or

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.
  1. Iris Cashmere

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.
  1. Ambre

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.

Through each creation, Esteban invites us to slow down, breathe deeply, and savour the beauty of the world around us. Their fragrances are a constant reminder that life, much like fragrance, is fleeting but also full of profound moments. Esteban is a celebration of those moments—of love, connection, and a timeless appreciation for beauty in all its forms.

 

A Commitment to Love, Nature, and Beauty

At the heart of Esteban lies a strong commitment to both the environment and the people who choose their products. Esteban doesn’t just create fragrances; they craft pieces that honour the earth, using sustainable materials, bio-sourced formulas, and recyclable packaging. Their eco-friendly approach permeates every stage of the creation process, ensuring their products not only enhance the spaces they fill but also contribute to a greater sense of well-being.

The Story Behind Esteban: A Romantic Tale of Love and Fragrance, French Beauty Co.

One of Esteban’s most significant achievements was revolutionising the concept of refillable home fragrance products. In 2005, they introduced the first refills for their scented candles, a move that reflected their dedication to the environment and their belief in the enduring power of love and memory. 

By embracing sustainability, Esteban transformed fragrance into something more: a long-lasting, meaningful presence in the home, a reminder of cherished moments that never fade. From recyclable refills to 100% plant-based wax candles, Esteban demonstrates that true beauty lies in the harmony between art, nature, and love.

Through the delicate artistry of their designs and the emotional power of their fragrances, Esteban invites us to slow down, breathe deeply, and savour the beauty of the world around us. Their fragrances are a constant reminder that life, much like fragrance, is fleeting but also full of profound moments. The brand is the embodiment of love, connection, and a timeless appreciation for beauty in all its forms.

Stay in the loop

Your guide to French beauty

French and Beauty. The words just go together, n’est-ce pas? Like Serge and Jane. A stripy top and a beret. Like you and me, ma cherie! Sign up today and receive a $10 OFF* welcome discount directly in your inbox!